Relief... but not relaxation

Crazy, insane, busy day today. I'm tackling a nasty to-do list that will hopefully be cleared off by the end of the day. Amongst the wonderfully fun things I am attempting today are:

• a marketing strategy and plan. Aren't they the same thing? Heck, no. It's like I'm re-living grade 11 Accounting all over again.
• spreadsheets. Two of them - a 'cost per produced item' one and my business ledger. Again, grade 11 accounting is finally paying off.
• banners, avatars and redesigns. I'm not happy with the banner here or on my Etsy store (same with the avatar there), so I've been tinkering with them all for about a week now. I should have specs done in about a week.
• making a light box. Oh, yes, I will... from scratch. Or I'll try to make one, give up and continue to use the floor of my war-time house as the background for my product photos.
• product descriptions. Now that I've had my store up and running for a few weeks and haven't had a sale yet, I'm starting to look at why people like to look at my stuff but not purchase it. Part of what I've come up with is going to be the marketing strategy and plan; the other part - and probably the most important part - is how I present what I am selling. Re-photographing all of my pieces is one step, but the descriptions I have written for the pieces themselves needs work. It's going to be a very 'yay for thesauri' project. 

Keith has agreed to watch Maddy today and I'm eternally grateful for that. I should have the entire afternoon to get through the majority of this... and I have to get it done. I set April 1 as the 'launch date' for my marketing to start and I refuse to let another deadline pass me by. Time management is a big issue for me (and us as a family, really) right now and if I can't start arranging my own work time properly, then what's the point of trying to get this business off the ground?

I should probably get to work on that list now. *sigh*