Swallowing the bitter pill

There are a few things in life that drive me absolutely nuts: stupid people; drivers who don't use their turn signals; rudeness; and shortsighted, blame-everyone-but-me, ignorant (but not in the 'stupid' definition, because stupid people have their own reasons for garnering my head-shaking and eye-rolling) twits.

Things - sales, views, whatever - at Etsy have apparently been in upheaval for the last few months. I wouldn't know because I stocked my shop the day after the proverbial shit hit the fan. What that proverbial shit is, I have no idea... still. I'm not going to throw around accusations or spread rumours, but some sellers are quite upset with how Etsy runs their website.

Why?

I haven't got a bloody clue. I don't have a problem with how Etsy runs their website and, as an extension, their business. Or their office.

No business is perfect, including our own personal businesses. Or Etsy. Just because we give them money (20¢/listing, every 4 months, and 3.5% per sale) to essentially give us some space on their server to upload photos and try to sell our products does not mean we - the sellers - have any right to butt our noses into how things run.

I give lots of businesses money all the time. I give the government money all the time. I have absolutely no say in how they operate, no matter how inefficient or shoddily I think they are doing so. I certainly do not think that when I book a table at a craft show that I should be able to tell the co-ordinators how to set things up, how to promote, or go crying to them at the end of the show accusing them of 'not holding up their end of the deal' (that's not a quote from an Etsy forum post, as far as I know, it's just something I wanted to put in quotes for emphasis) because I didn't sell enough or anything.

Nope, the only person responsible for making sure my products sell is me. And me alone. There is no rule that Etsy is the only place you can sell your home/handmade products or vintage pieces or supplies online. It may be the most popular, but it is certainly not the only. There's Artfire and Zibbet and even eBay, just to name a few. But if you want to be 'noticed', you go with Etsy.

Am I happy with my experience with Etsy so far? Yeah. I still haven't sold anything, but I will. Do I think Etsy is doing a good job? Sure, but I'm just a customer (and that's what a lot of people forget). Do I think they could do more to help the sellers (and even buyers) to get the most out of their experience with Etsy? Of course, but what business can't improve their customer relations on some level?

Not everyone is going to be happy with change (or what they perceive as a lack of change), but oh lord, the way some people go on in the Etsy forums, you'd think that the world was ending because the admin chose to use black pens over blue without consulting the sellers first. (Totally random, made-up example, just to help prove a point.)

I'll close with this: if you aren't happy with the results of what you're paying for, be it Etsy or a mortgage provider or a shoe brand, MOVE ON. How much energy can one waste bitching all the time? Based on what I read on forums (and this applies to ALL forums, not just Etsy), a lot... like life-sucking amounts of energy. I'd hate to be one of those people.

Tomorrow, I'm going to *hopefully* create a few new pieces to list in my shop, because I want to. And then I'm going to work on improving my shop and making my brand more effective, which may, in turn, bring me a sale. I may also keep researching new products to work on for the craft shows I'm entering this fall. All depends on time and organization, something we all know I'm deficient in :)

But it's what I have to do to improve my business so I can be successful... and if I don't do any of that and continue to not do any of that and then wonder why I have no one looking at my work or any interest at all in my work, the only person I can blame is me. No one else. Maybe some people need to start taking responsibility for themselves and stop blaming everyone else.

(the photo? yeah, no relation to the post at all...but it is the second year in a row I got a shot of a bee in that plant. woo, me.)

Time is not on my side

Summer months are the optimal time to start planning for and getting your shop ready for the holiday season. Etsy's holiday season picks up from October through December. Harvest and Halloween seasons pick up as early as August, so start stocking up on and listing your holiday offerings now in preparation for the seasonal rush ahead
     • Media Tip: Press outlets begin finalizing their holiday issues and series in the summer. Have your holiday items listed, tagged, and available now for buyers and PR reps looking to pull items for holiday gift guides.

-From Etsy's Merchandising Desk: July Heats Up

Oh, holy crap.

I am not expecting to have anything from my shop catch the eye of any media folk and wind up in some magazine in time for the holiday season. I may be talented, but I'm not that talented.

Yet.

No, this just reminds me that the first craft sale that I want to be part of is in 3 months. Three months. Ninety days. Again, oh, holy crap.

I'm not sure what I'm going to sell at that sale, but I don't have enough stock for a sale. And trying to sell the same things I have in my Etsy shop is not going to happen, either (mainly because if I tried to do that, it would be just my luck to have everything in my shop sell online at the same time people are buying them off of me at a sale).

There's a small list in my notebook for ideas of what to make/sell at the sale (this is only the first; I'm aiming for two more, and I know there's at least one more for sure), but haven't actually started any of it. I've decided that I'm going to try to get as much product done and ready to list in my shop by the end of June so July will be when I come up with new products. What those products are is another question.

I've been debating about opening another shop, either on Etsy or one of the other online handmade sites (like Artfire or Zibbet), to see if I can sell my efforts elsewhere. But how much more time can I devote to doing things that may or may not sell? Already, it's what I think about the majority of the time; it's what I spend my 'spare' time doing; and it's an even more difficult financial commitment for someone who doesn't have an income. So, yeah... do I keep all my eggs in one basket or start spreading them out, even though it could be a waste, which is what I'm doing now is turning into.

*sigh*

Sometimes I wonder if things would have just been easier to keep working rather than putting all this effort into something that's not exactly succeeding (which is no one/thing's fault but my own)... at least by working at home, I get to spend time with Maddy and drown my sorrows in cartoons and reruns all day.

Poking the bear

I don't remember the last time we - as a family - had a chance to actually sit back and relax. I don't know if it's because we just believe we don't have any time now that Maddy's getting older or if my work is taking away what free time I used to have, but it would be nice if we - Keith, Maddy and me - could just stop all the fussing and rushing and go-go-go for a few days.

But, then again, if we did stop and relax, I think I'd have a breakdown because I wasn't doing something. I used to slack off with the best of them, but in the last few years - especially since Maddy was born - nothing drives me more nuts than doing nothing. Idle hands, devil's playground... well, not really. It's more of a 'I know I can be productive - let's see how' thing. Gets frustrating sometimes... tiring, too.

With three months of an open shop under my belt, there are many, MANY areas of this business that I need to focus on and learn more about. Promotions and marketing, for one; time organization for another. It's not enough to just produce pieces, you have to sell them to people, too... and putting pretty pictures of them online doesn't mean a damn thing. People can't see you if you don't show them where you are.

There's been a debate - for lack of a better term - in the Etsy forums for the last few months about why sales and views have been down. If you told me that without any back story (or accusations), I would think that a lack of sales would be because:

• the economy still sucks. The government and banks and economists can all say it's getting better, but all those people who were unlucky enough to lose their jobs 18 months ago are not going to be spending money on luxuries; they're going to be paying off bills or putting away some extra money just in case this happens again.
• the handmade fad is starting to wane a bit. A couple of years ago, when the economy started to nosedive, lots of people turned back to homemade/grown/produced products to save money. Lots of those people sold their products, too... and now everyone and their dog makes something to sell. Add in a flooded market and you've got the perfect storm as to why no one is buying anything.
• there's a lot of crap out their and people don't have time (or the desire) to sift through it all. I went to the big local craft show last fall and wasn't impressed at all. There was a lot of amateur "crafters" who really should have just kept their work in their garages or basements to save themselves the hassle. I'm not saying what I do is the best in the world and that everyone loves it, but there's a reason Regretsy exists. 
• people got lazy and expected Etsy to do everything for them, including promotions and marketing. And solve their problems. Surprised some didn't expect Etsy to also tie their shoes and brush their hair.

I'm in the 'I don't blame Etsy' camp, mainly because I see Etsy as no different than the facility hosting a craft sale. It's my job as a show owner to make people see that I exist. I am in charge of promoting my shop and making people want to stay in my shop to make a purchase. Sure, it's nice when people find me through Etsy, but based on what Google Analytics is telling me, very few people do. I get more visitors from Twitter, this blog and other blogs I comment on than through Etsy.

Does that bother me? Nope.

Why not? Because the internet is a big place, and I count myself as lucky everytime someone finds me through Google or Craftgawker or some other method. I refuse to blame others for my failings, unless it's completely justified and provable. If I want people to see my work and buy my work, I have to do the work to get them, their eyes and their wallets to my shop. It's as simple as that.

And the internet is ever-evolving. People need to realize that. Things change, and usually it's for the better. What's the harm in letting people do their jobs and accepting that sometimes, "fixes" can take a little longer than expected because, well, they just do.

I know it's quite possible I'm going to end up slammed for what I have said and I really don't care. It's what I honestly believe and would have loved to say it in the forums, but anytime someone tries to say something like this (ie. it's not necessarily Etsy's fault you have no sales), they get ripped apart by the complainers. I'm willing to learn my lessons and try new things to get people's attention; I refuse to let other people force me to stand idly by and wait for "fixes" that I shouldn't need to operate a successful business.

So, yes... marketing and promotion. Need to work on that. And tweaking my photos, as well as gearing up for fall craft sales. I may be trying to come up with some new products soon and hope to post about them as they come along... although, based on my posting history thus far, there's no guarantee. Perhaps there's someone I could blame for that...

(the marigold pictured above is one of many that I picked up today at the best garden centre in the area - The Green Spot. I hate marigolds as a rule - something that dates back to when I was 5 or so and ate some of the seeds... pointy damn things going down... but these marigolds are going to be used in my battle against mosquitoes and aphids. Wish me luck:) )

Hop up, jump in...

My daughter LOVES Handy Manny (warning, there's an audio clip that starts when you click on the link). She will dance to the theme song, she recognizes the voices of the characters and gets really upset when I change the channel on her in the middle of an episode. I've tried to find Handy Manny toys for her age - she's almost 17 months - but haven't had any luck. Can't even find a t-shirt for her.

She's a very hands-on kid - she likes to examine things and try to take them apart. She also likes to do things that we do... quite typical for a toddler, I imagine. She's seen us use tools around the house and I don't know if she connects the tools to Handy Manny or not, but she likes to be right there beside us when we have to use any of our tools.

Yesterday, she was using one of her toys as a hammer. It wasn't a small toy or a soft one, it was a fairly large, heavy plastic toy that could do some pretty serious damage if she connected with the window properly. I decided then and there that I was going to make her some tools of her own.

Sure, we could have gone and picked up the plastic tool set from the store today, but that would defeat the purpose... we don't want her trying to hammer the windows or hitting herself in the head.  We also don't want to be stepping on more of her toys and yelping in pain while she's sleeping (we have a lot of plastic building bricks... a lot). So I decided to make her a soft tool set out of scraps of fabric and felt I had.

We have a massive roll of newsprint, thanks to Keith's job at the local daily (if you want some of this paper, check at your local paper... some places sell them for $10, but you can get a heck of a lot of paper for that), that we've been chipping away at for Maddy's colouring experiments, and it also makes for terrific pattern paper. I drew rough sketches of the tools I wanted to make - a saw, hammer, screwdriver, wrench and pliers - with chalk and cut them out. I didn't follow the lines to perfection, but added anywhere between 1/4-1/2" extra for a seam allowance.

I picked out the materials I was going to use on each tool and cut them out. The felt I used isn't the best quality, but it's decent, and paired with a strong thread, it shouldn't tear easily. Keep in mind, these are toys for a toddler; I'm pretty sure I'll be remaking at least one of these toys by summer. For the rest of the material, I had scraps of mostly 100% cotton to use, with the exception of the tartan, which is a poly/cotton blend.

I decided that rather than sew up the pieces with the right sides together and then turn them out and fill the with the fiberfill, I was going to just to a top-stitch. Sure, it's not as clean looking, but for simplicity, nothing can beat it. The biggest downside to that plan is that if you have an older machine, like I do, threads can go wonky and look really, really bad. But, these are toys for a toddler, presumably your own; if they object to playing with toys with a few flaws... well, I'm not one to judge, but Maddy didn't care. Neither did I. If I were to make these to sell to the general public, though, I'd be much more careful, and likely use my mom's much newer machine.

So I filled all the pieces with plain fiberfill - nothing fancy, nothing special. I have 2 bags of this stuff and even with this project, it doesn't look like I'll ever be getting rid of it. I don't use any special tools to tuck the fill into corners or tight spots, either... just a knitting needle and my fingers. I don't see the need to buy fancy tools for things you can either find in your home already... I was pushing out corners in my wallets and purses for the longest time using the handles of our butter knives. Perfect 90˚ angle, so why not?

I managed to get all the tools put together without doing any hand stitching, except the hammer - I had to do a quick whip stitch to attach the head to the handle. While they aren't the most sturdy tools, they are fairly firm - the firmness of any filled item will depend on how much fill you put into it. And the strength of your fabric and thread, too... you can't expect something like lightweight cotton to hold a lot of fill, nor can you expect a lightweight thread to hold material together to keep all that fill inside. I used medium to heavyweight cottons for the most part, with the exception - as I mentioned before - of the poly/cotton tartan. I am not going to lie and say there were no problems with the tartan... that handle of the screwdriver was by far the most difficult thing to sew and keep together once I filled it (the thread count is very low so there's no dense tension that helps keep things in place). I also used upholstery thread (347, to be exact) as my thread... as a nylon thread, it is more durable and has more strength. I also ran out of thread and didn't get to do the nails and screws I had wanted to do as well.

I like the tools I made. There are definite improvements I would have to make before I would even think of selling these to the public, but it took me just over 2 hours from drawing to giving them to Maddy to complete this project. Compared to my other work, 2 hours is nothing; it takes me 4-5 hours to make a purse and 2-3 hours to make a wallet. I'm going to show my work to my mom (my best sewing-educated judge) and see what she thinks. Maybe, just maybe, I'll have sets of these on my table at one of the craft shows this fall.

Next up for non-Etsy projects is sewing up the summer tops and dresses for Maddy. I'm hoping to get started on them next week and I will definitely post photos and give updates as to how the process is going. These will be the first pieces of clothing I've sewn from scratch in 20 years, so it should be interesting. Terrifying, but interesting.

Stepping back

I've had a sketch for this wallet in my notebook for a while now. In my head, it seemed really simple - a classy exterior panel, and three interior pocketed panels - two for cards, one for change/receipts/cash. I actually made a pattern for this project and measured everything really, really, REALLY carefully, taking seam allowances into consideration - for a change. I cut my chosen material, pinned it all, and ironed it to the specifications I needed. I put different weights of interfacing inside for stability (but not weight) and sat down to put it together.

If you look really closely at the centre panel - the gorgeous floral print on the cream field - you can see where I've had to rip out stitches. Twice. You'll also notice the botton is larger than the top - they're 2 different pieces because I apparently measured incorrectly, not taking a seam allowance into consideration for that piece. Don't get me started on how badly I cut the exterior panel...

I've put this project aside for now, for fears of destroying it completely. I like the concept and I know I can finish it, but just not now. Instead, I'm going to go back to what I know - small pouches and card wallets, with a few shoulder bags thrown in.

I'd love to expand my repertoire but time isn't allowing it. I'm working on retooling my banners/avatars/backgrounds for everything, again... no one has told me that they need to be, but I'm a graphic designer. I need to design something besides wallets. I've got a couple of ideas I want to get working on, but there's a pile of material that's constantly calling my name to get sewn up, too.

*sigh*

For the time being, I'll stick with what I've been doing. As I mentioned before, I'm planning on incorporating embroidery into more of my work - something that should make what I do more unique and put it into it's own niche, because according to some, that's what you need to sell anything on Etsy. Mostly, I like to do it and think it looks cute. If people like it, great; I know some people won't, but they probably weren't going to buy anything in the first place.

But that's a post for another day.

A stitch in time...

I've been trying to figure out ways to incorporate embroidery into my work, and beyond this piece, I haven't had much solid success. In my pile of work that I've messed up (aka 'stuff that I'll eventually give to Maddy to play with'), I've got a few pieces that I tried to include some embroidered elements. It took a while for me to realize that although I knew I had the skills (self-taught, too... which surprises me more than you'd expect), I had no idea how to use them... PROPERLY.

I tend to rush my work. This isn't a shock to anyone who knows me - I'm that type of worker who will charge ahead, full speed, to get my work done as fast as possible so I can spend more time slacking off. Years of being a designer/editor and having to make small, stupid change after small, stupid change should have taught me that slowing down and checking things over before I think I'm done would be beneficial, but no.

So my need to slack - apparently, still - has firmly embedded itself into my new work life. Only in the last couple of weeks have I started to consciously take my time and make sure each step is complete before I move onto the next. Slowing down and being patient with my work has had one massive positive result: ZIPPERS. I like working with zippers so much (so far) that everything I've made in the last 2 weeks has a zipper. Now that I've conquered the zipper challenge, I'm totally ready to start working embroidery back into my pieces.

Such as the piece in the photo at the top of this post. Eventually - possibly Thursday - this will become the outer shell of a wallet I'm going to sell. I don't have any other embroidered pieces ready to go, but I'm purposely waiting until I've finished this wallet to see how using something like this works.

I like embroidery. I find it soothing. Maddy does not and makes it really difficult to do any work during the day, but I'm determined to get her to accept that this is what I'm going to do while she's playing. And because I do all my work freehand, there's no pressure of having to follow lines or a pattern... I do 'draw' an outline in chalk, but more often than not, I'll use it only as a general guide so I don't end up losing track of the space I can use.

I'm also working on a butterfly for Maddy's room. It's not perfectly symmetrical, but I think it'll be cute. I've been trying to work with Maddy in choosing the colours that will be worked into the piece, and when it's done, I'll frame it and hang it up. If all goes well, maybe it's another potentially sell-able product. Or maybe it'll just be one of those things I do for friends and family only.

Things are starting to pick up with my shop and my work... I'm trying new things, searching for new ways to promote what I do, and it looks like I'm getting more first-time viewers into my shop. No sales yet (!!!!!!), but they'll come. I figure if I keep working on what I'm doing and improving the product, it's only a matter of time until I get my first sale, and then my second and then it's an avalanche I can't keep up with. Yep, that's exactly how it's going to be... when it finally happens :)

Finding the path

See that pouch there? The one with the super-soft faux suede exterior and cute tartan interior? The one that should be appearing in my shop later this week?

It's part of the creative epiphany I had yesterday. It's also the first thing I've ever put a zipper into, but that's not important right now (well, it is, but it isn't).

Yesterday was Star Wars Day, and as a fairly big Star Wars fan (eps. 4-6 more than 1-3), I decided to make Yoda's 'Do or do not. There is no try.' line from Empire Strikes Back my personal mantra. (If someone feels really generous *ahem, Denise*, I'd love this shirt for my birthday :).) No more piles of things I'm going to try or waste time thinking about trying; I waste enough time as it is, I need to spend what useful time I do have being productive.

And then Etsy sent out their latest Success email - making mistakes is okay, learning from them is even better - something I've needed to hear from someone besides Keith (who's encouragement I always appreciate, no matter what) and my family. I have a massive pile of mistakes I've made, but I can probably look at every piece and find something that I can take from each one and use it in the future. Kind of ties into the whole Yoda, thing, too... in a slightly indirect way.

And I finally found some patterns and designs that are just for me. I think the biggest problem I've had up until now with most of my work is that I've been trying to outdo myself at every turn. My skill level isn't much above intermediate beginner, but I was setting myself up for a guaranteed fail on almost everything I was working on by choosing designs that were geared towards experienced seamstress/seamsters. So now I've finally found things that don't frighten me by point two of the instructions and I think I can actually produce some pretty damn decent pieces at a quicker rate than I was before.

I was working on a new purse design for almost a week before I had my epiphany... I had spent four or five hours trying to figure out how to put a decorative band around the top of the bag. FOUR OR FIVE HOURS... that's just ridiculous by anyone's standards. So I've set it aside and I will return to it, just not any time soon. And that's perfectly fine with me.

Now that I've turned that corner, I can start looking at other parts of my business and figure out how to straighten them out. Like the complete lack of organization that just seems to run rampant throughout my life... I keep meaning to do something about it, but haven't found the time (or desire) to do so. With what I'm hoping will be more useful time available to me, there should be no excuse. Or, one hopes.

A week ago, I was ready to throw in the towel, I'm feeling good about where this is headed now. The only thing that can hold me back is me. Funny that it took this long to figure that out, but at least I realized it before I did just stop and turn my back on it completely.

Lessons learned

Spring is apparently here. It's been here for a few weeks, actually, which is a bit unheard of in my neck of the woods. The sight of green grass and warmer temperatures has made a lot of people - including me, for the most part - happier. I wouldn't say that there's a great outbreak of SAD around here, but months of cold and only 8 hours of sun and 2+ feet of snow makes people grumpy. Myself included.

I've managed to introduce four new pieces to my Etsy store this week. I had intended on a few more, but buttonholes got the best of me. Lousy - and kind of inexplicable - excuse, I know, but it's true. And I have a photo to prove it.

I have tried to make buttonholes with my sewing machine, using the handy-dandy buttonholer attachment. Failed miserably. So I figured that they had to make buttonholes with hand at some point in history and did some research.

That photo above? Yeah, that's what I ended up with, following the instructions. I wouldn't say I'm an expert embroiderer or needlepointer, but I am decent. That button hole there? Eep. Wouldn't wish that on my worst enemy. I had done up a couple of other wallets with the handmade buttonholes and decided that they were not worth attempting to sell... the holes turned out so bad that I felt bad even giving them to Maddy to play with.

I've come to accept the fact that I cannot make buttonholes to save my life. I love buttons, though, so what to do with a cookie tin of random buttons (vintage, military, tiny, massive, all kinds)? I think I have a solution: I have a few dozen sew-on snaps in silver, black and clear. I'm going to try using them as the actual closure, while using a button as a decoratation on the outside... if that makes any sense.

Over the next few days, I hope to be posting a bit more what I'm doing - and hope to do - as well as what blogs I'm addicted to for inspration and ideas. And, with fingers crossed for some free time, there's always the potential of some cosmetic changes coming to this blog... or not. I'd side with not at this point in the week. Heck, I'd say it's a sure bet right now :)