Learning lessons

So.

My first craft sale this weekend.

On the up side, I learned A LOT.

On the down side, I didn't even sell enough product to cover my table fee of $25.

I'm not terribly upset or distraught... I needed to find out how sales actually worked, especially in this rural-based, primarily-middle-class region. I have an idea now of what works and what doesn't - but I also know that what didn't work at this sale may be the absolute killer at the next.

A brief list of the big lessons learned this weekend:

• Just because you're selling something no one else at the sale is, doesn't mean you'll have no problems selling your product. Anyone who sews has pin cushions coming out their ears; needlebooks, while 'cute' and 'smart', are a great idea, perhaps not the best execution.
• Having an eye-pleasing display is important, especially if it includes various kinds of baking. Baking always sells fastest and first. The table next to ours was completely sold out one hour & 20 minutes into the sale. 
• While my parents have lived in Carberry for almost 14 years, I never did. Most of the people I know there are either friends of my parents or my younger sister. Probably the best thing I did for this sale was ask my mom to help me at the table. She knows EVERYONE in town and is much more outgoing than me...she brought in all three of my sales.
• Don't be saddened that the older couple across the way can sell homemade underwear; take their approach to selling, sift through it and see what might apply to you. Their table was overloaded with product - and not just homemade underwear - to the point where customers had to go through piles of tea towels and knitting and blankets just to get to what they wanted. More often than not, they'd find more than what they were looking for at the bottom of the pile, because something they had to sort through to get there caught their eye. That doesn't mean I'm going to haphazardly pile my product on my next table, hoping that people will go through it to find what they want; it does mean, however, that I need to work out a display that makes the customers go from one product to the next without losing their focus.
• Signage is so important, more important than I thought. I made up a couple of placecards with my business name on them, but that was it... until I got frustrated trying to explain to my mom - my helper for the day - which product was which. Then I made handwritten signs that I just kind of slid into the baskets. Next sale, signs and perhaps even a brief description on the signs will be accompanying the products. Also, a pronunciation guide for nisse (niss-eh) and a little historical background to what the word actually means. 

Yeah, I only made $17 and had 3 sales, but quite a few people did pick up the postcards I made up and there was some interest in doing some custom work in the near future. But more people know my name now than did on Friday and that's what I see as the biggest achievement from the sale. There aren't enough articles or tutorials in the world to learn these lessons.

A sale here, in rural southwestern Manitoba, will not be the same type of sale as one in Florida. Or even Winnipeg. There are very few - if any - craft sales held in the spring or summer around here. Craft sales and fall suppers go hand in hand for us, and everyone in the crafting/artisan world here knows when the big sales are and where the best ones are. It was an interesting and eye-opening experience, to say the least... and one that I'm sure I'll repeat over and over again, but with slight variations, for years to come.

I hope.

Poking the bear

I don't remember the last time we - as a family - had a chance to actually sit back and relax. I don't know if it's because we just believe we don't have any time now that Maddy's getting older or if my work is taking away what free time I used to have, but it would be nice if we - Keith, Maddy and me - could just stop all the fussing and rushing and go-go-go for a few days.

But, then again, if we did stop and relax, I think I'd have a breakdown because I wasn't doing something. I used to slack off with the best of them, but in the last few years - especially since Maddy was born - nothing drives me more nuts than doing nothing. Idle hands, devil's playground... well, not really. It's more of a 'I know I can be productive - let's see how' thing. Gets frustrating sometimes... tiring, too.

With three months of an open shop under my belt, there are many, MANY areas of this business that I need to focus on and learn more about. Promotions and marketing, for one; time organization for another. It's not enough to just produce pieces, you have to sell them to people, too... and putting pretty pictures of them online doesn't mean a damn thing. People can't see you if you don't show them where you are.

There's been a debate - for lack of a better term - in the Etsy forums for the last few months about why sales and views have been down. If you told me that without any back story (or accusations), I would think that a lack of sales would be because:

• the economy still sucks. The government and banks and economists can all say it's getting better, but all those people who were unlucky enough to lose their jobs 18 months ago are not going to be spending money on luxuries; they're going to be paying off bills or putting away some extra money just in case this happens again.
• the handmade fad is starting to wane a bit. A couple of years ago, when the economy started to nosedive, lots of people turned back to homemade/grown/produced products to save money. Lots of those people sold their products, too... and now everyone and their dog makes something to sell. Add in a flooded market and you've got the perfect storm as to why no one is buying anything.
• there's a lot of crap out their and people don't have time (or the desire) to sift through it all. I went to the big local craft show last fall and wasn't impressed at all. There was a lot of amateur "crafters" who really should have just kept their work in their garages or basements to save themselves the hassle. I'm not saying what I do is the best in the world and that everyone loves it, but there's a reason Regretsy exists. 
• people got lazy and expected Etsy to do everything for them, including promotions and marketing. And solve their problems. Surprised some didn't expect Etsy to also tie their shoes and brush their hair.

I'm in the 'I don't blame Etsy' camp, mainly because I see Etsy as no different than the facility hosting a craft sale. It's my job as a show owner to make people see that I exist. I am in charge of promoting my shop and making people want to stay in my shop to make a purchase. Sure, it's nice when people find me through Etsy, but based on what Google Analytics is telling me, very few people do. I get more visitors from Twitter, this blog and other blogs I comment on than through Etsy.

Does that bother me? Nope.

Why not? Because the internet is a big place, and I count myself as lucky everytime someone finds me through Google or Craftgawker or some other method. I refuse to blame others for my failings, unless it's completely justified and provable. If I want people to see my work and buy my work, I have to do the work to get them, their eyes and their wallets to my shop. It's as simple as that.

And the internet is ever-evolving. People need to realize that. Things change, and usually it's for the better. What's the harm in letting people do their jobs and accepting that sometimes, "fixes" can take a little longer than expected because, well, they just do.

I know it's quite possible I'm going to end up slammed for what I have said and I really don't care. It's what I honestly believe and would have loved to say it in the forums, but anytime someone tries to say something like this (ie. it's not necessarily Etsy's fault you have no sales), they get ripped apart by the complainers. I'm willing to learn my lessons and try new things to get people's attention; I refuse to let other people force me to stand idly by and wait for "fixes" that I shouldn't need to operate a successful business.

So, yes... marketing and promotion. Need to work on that. And tweaking my photos, as well as gearing up for fall craft sales. I may be trying to come up with some new products soon and hope to post about them as they come along... although, based on my posting history thus far, there's no guarantee. Perhaps there's someone I could blame for that...

(the marigold pictured above is one of many that I picked up today at the best garden centre in the area - The Green Spot. I hate marigolds as a rule - something that dates back to when I was 5 or so and ate some of the seeds... pointy damn things going down... but these marigolds are going to be used in my battle against mosquitoes and aphids. Wish me luck:) )

On the fence

Things I learned while building a fence:

• Any plan you had at the beginning will be trashed before you even start.
• A yard stick can be your best friend. 
• Measure twice, cut once is not enough; measure a dozen times and then measure again before you cut.
• There's a good chance the reason you got a killer deal on your lumber is because it's all the stuff they couldn't sell to anyone else. 
• A post hole digger is not the same thing as a post hole auger.
• Wet ground is not easier to deal with.
• Rhubarb plants have massive roots.
• Toddlers like to think they're helping by bringing screws to the builders two at a time.
• Posts will magically shift and bend out of place overnight, and the movement won't be noticeable until the fence is done.
• You will run out of the one size of wood you need the most, but will have oodles left over of the size you only needed a couple of.
• Cut wood soaks up water like a sponge.
• $3 work gloves protect your hands from splinters just as well as the $20 do.

In the end, building a fence with Keith and his parents was an experience. It wasn't great, it wasn't horrific, but I know now the process of it. After three days, we're mostly finished - only two gates left to do up. Keith's on holidays for the rest of the week so we should be able to get them done up before he goes back next week.

I love how our yard looks now, though... it looks much bigger and tidier, at least until you see my very overgrown garden that's going to be fixed up this weekend. I like how we not only have a way to keep Maddy in the yard, but also added a lot of value to our property. We have a fairly large lot and are on a corner, in between 3 schools. Our sidewalks see a lot of traffic throughout the day, so having a fence up to cut down on some of the sound is nice.

Next up for the yard is doing up my garden. We're going to the garden centre on Friday to pick up the plants, seeds and soil to put them in on Sunday. I've got a general idea of what I want to do for veggies this year, but I'm still debating what to do about flowers. I have a lot of daisies that I'd like to move, but they're in bloom right now and I really don't want to risk killing them. I could always just do a variety of generic flowers - pansies, petunias, marigolds - but I'd also like to try more butterfly- or bee-friendly flowers in our front garden.  Decisions, decisions...

We're planning on spending a lot of time outside this summer. I'm going to attempt to coordinate my work so that I can actually do some of it (ie. embroidery) outside, while Maddy runs around the yard playing. Really, I'm just looking forward to having somewhere besides the house to spend the summer relaxing.